The Pig That Squealed was a personal project for me. The site was set up to sell copies of this book online, with a view to raising money for Motor Neurone Disease (MND). Mike Hollowell, the author, is my Father-in-Law.
The site allows books to be purchased online and uses a PayPal button to achieve this, which works extremely well.
In the first year, over £600 was raised for MND from the sales of this book.