People who know me are probably aware that I'm a self-confessed sci-fi geek (and proud!).
This was a WhiteStar Startup site, so it has basic functionality that can be built on as the business grows.
Dream, Believe & Achieve is a Forever Living partner, so Jo wanted a site that reflected this, but was also "very her". We completely redesigned her logo to make it softer and more feminine, then built the site around this concept. Most of the Forever products are made from the Aloe Vera plant, so we used an Aloe Vera image as the header to tie this in.