...Or Why My Website Took Me So Long
I’ve just released my new website (whitestarsystems.co.uk) and I’m very proud of it. But it’s taken me 18 months to create. It’s been a journey. I’d like to share that journey with you here.
My mission is “To rid the Universe of poor, under achieving websites” and so make the Internet a better place to be.
Although my own website generates leads, I prefer my clients to come from networking and referrals. I trade on my personality, honesty, integrity, approachability and technical expertise. It's these things that not only make me “me”, but they’re also the things that make me different to the other geeks out there. The others may also be technically brilliant or graphical geniuses but they’re still not me!
And that’s true of your business. It has a special ingredient – you.
When building a site, I love to get inside my client’s head, understand their personality and that of their business. Then I design a site that reflects this. Building a website is pretty straightforward. But building a website that people can instantly recognise as yours is more of a challenge – a challenge that I thrive on. My motivation is seeing the look of delight on my client’s face when they see their draft site for the first time. The moment when they realise that I’ve captured their essence is priceless.
This is what Julie Futcher of The Sales Manager had to say about her experience:
“When I engaged Paul to produce my website, I gave him a very sketchy brief about the look and feel of the site and what I wanted it to include. From this, Paul produced a website that exceeded my expectations. He was able to do this because he had taken time to get to know me, my business, and the vision that I had. The whole process was painless and he was even able to explain some of the technical "bits" in a way that even I understood. I have had some great feedback about the site and would not hesitate to recommend him!”
When it comes down to it, I just love helping small businesses to grow. I know how hard it is to build a business in today's marketplace. The Internet means that suddenly you have hundreds of competitors, instead of just a few in your local area. A few short years ago I was in exactly the same place.
Having spent over 30 years working for ungrateful bosses and suffering endless office politics, I had to get out. So, I understand people’s motivation for going it alone - to work on something for themselves, not to line some faceless shareholders’ pockets.
But spending all of those years trying to explain complex technical concepts to dim senior managers has paid off. It's left me with near-endless patience and the ability to de-tech ideas. One of my clients described me as "the friendly face of geek" - a description which I'm quite proud of!
If you like what you've read about me, why not get in touch and we can discuss how to work together to help your business grow, and “eclipse your competition”.